Park City Stand Up Paddle Board Shop

Cole Sport is Park City’s premiere Stand Up Paddle (SUP) rental and retail headquarters, whether you’re looking for boards, paddles, accessories, or clothing. We Proudly feature Surftech paddle boards, paddles, and accessories. We also offer a great selection of additional SUP accessories and rack equipment from Dakine, Body Glove, Inno, and Yakima. We have you covered for all of your SUP needs in one convenient location.

Our SUP rental department is also gearing up for the summer and unmatched in terms of Park City paddle board selection and convenience. Stop by and we will get you on your way with everything you need, including boards, paddles, and PFD’s (Personal Floatation Device). Our friendly, expert staff will let you in on their favorite spots or even connect you with a local SUP guide. ¬†If you’re looking for guided SUP tours, or even biking and hiking tours, check out Mountain Vista Touring.

If you’re looking for a more low-key and informal introduction to SUP, please drop by our Friday night SUP gatherings out at Jordanelle reservoir. ¬†Everyone is welcome! The Cole Sport crew will be out at Jordanelle Friday nights (6:30pm) during the summer months with all of our demo and rental stand up paddle boards for you to try in a free and casual setting.

(NOTE: Free Friday Night SUP is temporarily cancelled while we await approval for a pending permit)

See you on the water!

Our SUP Brands