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Established in 1982 in Sweden, SOS instantly became instrumental in the creation of a new generation of freestyle skiers who rode their skis with unbounded freedom and lived to challenge the outer limits. SOS was founded by, and is today still led and privately owned by Ole Damm & Anita Heske - people who outlive their passion for creativity, functionality and the determination to evolve. In recent years, SOS has gone Global without losing what brought the company here in the first place – dedication, innovation, inspiration and performance. The Mountains, a pioneering attitude and tradition inspire this brand every single day, enhanced by today's best technical standards and styling.