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Founded in 1992, Ride Snowboards came onto the scene with only 4 snowboards, but a large vision to create a company “for the people” that offered technical innovation and superior quality. They succeeded wildly in not only attracting the attention of top professional and up-and-coming snowboarders, but in creating exceptional snowboard gear and apparel product lines. Today, Ride snowboards and gear are developed using state-of-the-art computer technology, aerospace engineering, aircraft-grade tooling, and leading edge design techniques. Ride snowboard apparel is created with the same technology, design, and style innovations to keep you warm and dry on the hill. Shop our huge selection below of Ride snowboards, snowboard boots, bindings, and snowboarding apparel.