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Champion skier and film star Toni Sailer was indeed a grand personality, but you haven’t met Park City local Wendy Roberts yet. This spunky red head would give him a run for his money when it comes to skiing, mountain climbing, local insight and fashion know-how. We recently had the opportunity to sit down for a Q&A session with Wendy. While Toni Sailer remains unforgotten, we’re willing to bet, after getting to know Wendy, you’ll agree this local skier is pretty unforgettable herself. We’re honored to call Wendy not only a Toni Sailer Ambassador, but a member of the Cole Sport Family.

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3/31/2016 1:32 PM By Cole Sport Apparel & Gear,
We feature a host of fantastic brands at Cole Sport and every now and then we like to share the story of how these wonderful brands were conceived and continue to thrive. In this installment of the Cole Sport blog, our brand story is centered on The Toni Sailer Collection.

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3/7/2016 2:41 PM By Cole Sport Apparel & Gear,

We recently had the opportunity to sit down with Jill Johnson, Bogner Ambassador, Deer Valley Mountain Host, Art Therapist, Coach, Writer, Million Mile Skier and Mom. From what it like growing up in Park City, to the ski gear she recommends, to what it means to have great fitting ski boots, it’s clear that Jill knows her stuff. Jill was kind enough to share some of her secrets to living the mountain life style, getting the most out of what Park City has to offer and enjoying every minute of it. If you ever have the chance to run into Jill on the hill, we know she’ll brighten your day just as much as she does ours!

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2/16/2016 5:15 PM By Cole Sport Ski & Snowboard, Apparel & Gear,

In 1972, Gary and Jana Cole moved from Seattle to Park City, Utah for one winter after graduate school. After a decade of working, playing, and becoming intertwined in the Park City community, Cole Sport was born out of their passion for mountain living and the outdoor lifestyle. The original store opened at the Park City Mountain Resort in October 1982. In the more than 30 years since, the company has expanded to four stores in the Park City and Deer Valley area.

Gary’s motivation was to build his own business around a sport and lifestyle that he loved, while filling the void of a high profile, fashion forward, customer service based ski shop in the Park City area. Cole Sport has become a fixture in Northern Utah due to this initial vision, strong community involvement, and a commitment to eco-friendly practices. Cole Sport remains a family owned business with Gary, Jana, and their two sons, Adam and Jason, actively involved. The greater family extends to the large, core management group and employees that share the same enthusiasm, vision, and values that make Cole Sport unique.

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1/19/2016 4:01 PM By Cole Sport Ski & Snowboard,
Frauenschuh is a multi-generation family business, manufactured in the beating heart of the ski industry. Designed and stitched in the Austrian Alps, this is a truly unique ski fashion brand.Read More
1/13/2016 2:13 PM By Cole Sport Apparel & Gear,
Swiss Precision Reigns Supreme! We’ve upped our tuning game with our new Montana Saphire Machine. Bring in your sticks and experience all the benefits our new pro system has to offer.Read More
12/1/2015 5:26 PM By Cole Sport Ski & Snowboard,

Stand up paddle boarding in the Uinta Mountains is a great summer escape. Inflatable SUP boards take that escape to the next level. Lakes that are off the beaten path are now accessible for paddling. This past weekend we set out to conquer a high alpine lake in the Unita Mountains. Our goal was to avoid the crowds by finding a decently sized natural lake at least 1 mile off of Mirror Lake Highway. We settled on Shepard Lake, a 1.5 mile hike from the parking lot off the highway just past mile marker 30. After a fantastic scenic drive we made it to the parking lot, at an elevation of over 10,000ft. We parked, grabbed the two board bags and a third backpack full of snacks and essentials, and started our hike. I have always carried traditional fiberglass composite boards down a 1/2 mile path to the Jordenelle, so right off the bat I was so excited to have this board rolled up tight and strapped to my back.

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8/1/2014 10:49 AM By Adam Cole Stand-Up Paddle,

The Armstrong trailhead is only a few pedal strokes away from Cole Sport. Armstrong was built in 2010 and has become an instant classic among the trails in Park City proper. It is one of the only directional trails (uphill only) in Park City so you don’t have to worry about getting hit by downhill riders on blind turns and switchbacks. This trail, roughly 4 miles long, meanders up aspen groves and across ski runs to the base of the King Con lift at Park City Mountain Resort, then continues to traverse up the side of an east facing mountain before connecting with Mid Mountain Trail. It is likely the most climbed trail in Park City but rarely seems crowded because all the traffic is heading one direction. It is a favorite amongst locals because of its 6 t0 8 percent grade; not too steep, not too flat, making it a great climb built with a purpose by Mountain Trails Foundation.

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7/15/2014 10:18 AM By Adam Cole Bike News, Bike Rides,

Summer has finally arrived and with it a broad array of new products have been introduced to the cycling market. At Cole Sport it is always our goal to stay at the forefront of trends, scouring industry trade-shows to find the hottest new products. This summer we didn’t need to go far, as three of our longstanding partners launched collections of new bike products that feature transformative equipment. Giant Bicycles launched a full line of 27.5 inch mountain bikes, taking the momentum of the 29er movement and pushing an arguably more well rounded wheel size that may eventually lead to the end of the traditional 26 inch mountain bike. POC has built upon their success in the mountain bike market and released a complete road bike collection, including helmets, clothing and accessories that have superior protection in mind. Finally, Smith has taken their years of experience and expertise in the winter sports helmet market and jumped into the bike world with their first bike helmet, the truly innovative Forefront. Come on in and check out all three in person or visit us online

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6/6/2014 4:15 PM By Adam C. Bike News,
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