Mens Casual Wear

The We Norwegians Hafjell Zip-Up shows roots and allows for new influence. We have collaborated with one of the finest knitters in Veneto, Italy, along with Biella Yarn, by Südwolle, to develop a line of ski sweaters in 100% fine merino wool. The...

The We Norwegians Tryvann Zip-Up takes heritage and fine materials to new heights. Our versatile piquè fabric has been really successful since we launched it 5 years ago. This season we have used it to design a new line which we have called Tryvann...

The We Norwegians Tind Pants are made in 100% superfine merino wool and outfitted with We Norwegians' signature logo metal trims. Wear yours off-duty with a basic tee and sneakers. Designed in Norway, made in China. Fabric | 100% Merino Wool - Italian...

The We Norwegians Signature Crewnek is made of a washable merino yarn from SŸdwolle - a soft, comfortable quality that can be worn next to skin without itching. We have added ribbed details in the sides and the shape is slim fit. Wear it over the Snø...

The We Norwegians Signature Zip-Up is made of a washable merino yarn from SŸdwolle - a soft, comfortable quality that can be worn next to skin without itching. We have added ribbed details in the sides and the shape is slim fit. Wear it over the Snø...

The We Norwegians Tind Crewneck is part of our basics collection which is knitted of 100% Superfine Italian Spun Merino. Back by popular demand this style is one of our strongest sellers. Easy to wear casual, dress or lounge...it does not disappoint. The...

The We Norwegians Trysil Sweater pays homage to the memories of the old ski heroes of the 50's we see in black and white photos. Nostalgic and feel good pieces made with the most beautiful merino/cashmere yarns from Linsieme and knitted in Italy. This...

The We Norwegians Voss Colorblock Zip-Up is made of our Merino Pique Knitting technique. We enhanced the interior finish this season with a lightly brushed quality which provides ample next to skin comfort. The side panel stripe detail is new addition...

The Picture Relowa Shirt is a timeless plaid cotton flannel shirt made with 100% cotton and built with two button flap chest pockets.

The Picture Parker Jacket is a Picture classic, ideal for spring outings. This 3-layer softshell with bonded fleece is a technical hoodie with an urban look. Made with sustainable recycled polyester, it features a 5K/5K membrane for good waterproof...

The Picture Mathew 1/4 Fleece offers you a warm and quick dry polar fleece fabric, a high collar and elastic binding at hem and sleeve cuff to protect you from the wind. For enhanced convenience and style, the Mathew 1/4 fleece offers half opening with...

The Picture Tofu Sweater is made with a Polartec Thermal Pro fabric, a technology that keeps you toasty warm whatever the activity. This fast-drying, pill resistant, and highly durable fabric is knitted with premium polyester yarns to make this fleece...